Restyling of brand identity for the hamburger chain Santa Lola.
Playing with the name and inspired by the world of sainthoods, we created different messages that were loosely related to the concept of the ten commandments but always with a roguish touch.
Continuing with the Name SANTA, we link both the visual identity and the brand concept with the world of sainthood in general, to include faith, folklore and so on... From a fresh approach and suitable for all audiences, we visually play with the analogy without offending anyone.
For the visual code we created a grid based on the mosaics of the stained glass windows found in cathedrals but with a casual and urban touch.
Thanks!
Copy writer: Agencia jaimito
Photography: Xavi Martin
