![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/9649c462-f052-42ab-8e53-0f396d44c4cd_rw_1920.jpg?h=8f66bf7db6ef0488422c75d8b9c4d7a7)
Restyling of brand identity for the hamburger chain Santa Lola.
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/852f0546-2226-4ed4-b20d-136dc7d848e7_rw_1920.jpg?h=01687c4a389ff771fd5ab528a7793658)
Playing with the name and inspired by the world of sainthoods, we created different messages that were loosely related to the concept of the ten commandments but always with a roguish touch.
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/a18bfc1e-26b9-4f0b-89f1-e13598b2ba47_rw_1920.jpg?h=fd8b3248f66dc4a33f3e4f4b6edbcf23)
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/f28a7fac-0c96-43e4-ab3b-42e205d0fdef_rw_1920.jpg?h=46bfecc3048158e0cc3afdf352dd31b5)
Continuing with the Name SANTA, we link both the visual identity and the brand concept with the world of sainthood in general, to include faith, folklore and so on... From a fresh approach and suitable for all audiences, we visually play with the analogy without offending anyone.
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/b8120b73-1318-4895-a977-399d705ebeee_rw_1920.jpg?h=94311217615ba6ac274b30cdd0c5d366)
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/37730a94-caff-4bfe-8f19-5ab2dbf580e2_rw_1920.jpg?h=d4235406bb07c2ed59edeae2f7cc3597)
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/d8eab42a-f70e-4265-b9da-b7735d8ce5f6_rw_1920.png?h=02e9af2e2754d451c0b8db7bb4128d5c)
For the visual code we created a grid based on the mosaics of the stained glass windows found in cathedrals but with a casual and urban touch.
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/02e1cc3a-e015-43f5-b92b-b5f75091d0b2_rw_1920.jpg?h=423afb18cbf5e8aa9dede5ed0c8e6d9f)
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/5ffb384c-c456-4b41-9383-b3fc1f448b81_rw_1920.jpg?h=7de4a9b1aeca21b5e6c9cddd1caa143d)
![](https://cdn.myportfolio.com/2a898986-4762-4d48-b3c8-e4b9bde6ea57/4d4711ca-6b0f-4822-b629-25f363f72138_rw_1920.jpg?h=89293d2fab21156843caea443624f6f7)
Thanks!
Copy writer: Agencia jaimito
Photography: Xavi Martin